Case Study

11.5M views in 90 days

Video editor and content manager for a health coaching brand. I handled editing, captions, funnel strategy, posting cadence and weekly analytics across Instagram, YouTube and TikTok.

Last 90 days · May 21 to Aug 18, 2026

6,265,289 people reached, 92.7% of them not already following

11,517,639views

1,413,073interactions

17,146followers, up 54.4%

+6,164net follower growth

102,413profile visits, up 47.2%

1,170link taps, up 79.2%

835,490likes

211,480shares

82,180reposts

56,556saves

Top performing reels

4.5Mviews

1.2Mviews

467Kviews

153Kviews

Reel figures are lifetime views. All other numbers are from the 90 day window above, of which 5.5% of views came from paid promotion.

How it was run

Reels carried 95.7% of views and 99.3% of interactions, so the whole calendar was built around them. I ran weekly performance reporting with funnel stage tagging on every post, and built the content tracker the team planned against.

Three patterns came out of that reporting and shaped what got made. Very short emotional clips and long confession style posts both beat mid length content. Vulnerability framed hooks consistently outperformed. Watch time predicted reach better than skip rate did.